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PENTAX Employs Cypress's PSoC(R) Mixed-Signal Array for New Optio A10 Compact Digital Camera
Cypress Semiconductor Corp. (NYSE:CY) today announced that PENTAX Corporation, a leading global provider of imaging systems, life care and optical components products, has adopted Cypress's PSoC(R) (Programmable System-on-Chip(TM)) mixed-signal array for its compact new Optio A10 digital camera. The Cypress PSoC solution is employed in the Optio A10's proprietary new Shake Reduction system.
Optio A10 is the flagship model of PENTAX's new Optio compact digital camera series. The 8-megapixel camera combines a slim, lightweight, stylish design with the new Shake Reduction system for sharper quality images. It represents a complete overhaul of the Optio compact digital camera series and the first model of the new high-end Optio A Series.
PENTAX selected the Cypress CY8C27643-24LFXI PSoC mixed-signal array for the new camera. The chip integrates all the shake reduction functions to drive PENTAX's proprietary image sensor stabilizing system -- all in a low profile, 7 x 7 mm QFN package.
"The PSoC device is an integral part of our Shake Reduction system, which separates the Optio A10 from the competition," said Tahei Morisawa, General Manager of First Development Department, Imaging System Business Headquarters in PENTAX Corporation. "The chip's flexibility gave us the ability to integrate numerous functions, saving design time and cost. We were able to treat the PSoC chip like our own Flash-configurable ASIC."
"The list of applications for the PSoC family continues to grow, based on its uniquely flexible architecture," said George Saul, vice president of Cypress's PSoC Business Unit. "Digital cameras are another such application, and we are pleased and proud to help enable an exceptional product such as the Optio A10."
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